About

What drives me

User efficacy and happiness

Long before I knew the meaning of “user experience” I was passionate about the needs and values of the user.

I care about impactful, functional design. I care when users need to think to use a product or feature.

Apps and features need to get out of the way of users to allow them to perform their tasks.

Who Am I

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UI Design

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Web Design

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Graphic Design

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Who Am I

I am a software developer living in Newfoundland and Labrador Canada. It is as far east as you can go in the western hemisphere before you start to swim. I studied Business Administration at Memorial University.

I spent four years in Toronto working at a startup which had a successful exit before coming back home.

For three years I helped start up a UX team for Magnite which the goal to consolidate several separate apps into a single app. We forged our own design system and researched our users to improve their experience.

When I am not in front of a computer I try to get outdoors. I love camping, hiking, kayaking, and sports.

Web Developement

13 years of web development including freelance, marketing agencies, education, and ad tech.

Analytical

I like to understand the driving forces of users. Why do they interact the ways they do? What improvements can make their experience better?

Education
  • Google UX Design¬†Professional Certificate
    Udemy, Google
    Ongoing
  • Advanced Google Analytics
    Google
    2020
  • Starup Engineering
    Coursera, Stanford University
    2013
  • Bachelor Business Administration
    Memorial University
    2008
Accredidation
  • Project Management
    Division of Lifelong Learning, Memorial University
    2010
  • Prioritization and Workload Balance
    Centre for Management Development
    2008
  • Principal’s Award
    O’Donel High School
    2002
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Our Team

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Andy Newman

SEO

Alicia Keys

Marketing Director

Mike Divor

Finance

Patricia Ralph

Designer

Nick Zele

Developer

Amanda Grey

PR Management

Greg Silmer

Support

Rossa Pelmar

Support

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